Digital Marketing

Enroll with our digital marketing course and we will help you to get certified with google!

We will help you get 8 different certifications from Google with no Extra Charge!

What will you learn?

By the competition of this course you will get in-depth knowledge and the most up to date knowledge about how the Digital Marketing Industry works. Our Training Program is designed in such a way where one pursuing this course will get the knowledge of this industry from scratch to being a professional while this course ends. We will provide you with Practical hands-on exposure in our fully equipped computer labs.

Our Modules

1. Introduction to digital marketing

• What is Digital Marketing?
• Digital Marketing vs Traditional Marketing
• Industry Scope of Digital Marketing
• Trends of Digital Marketing
• Understanding Marketing processes

2. Understanding Websites

• What are Websites?
• Different types of Websites
• Website Planning and Creation
• Web Server and Web Hosting
• Importance of Domain Names & Keywords

3. Search Engine Optimization (SEO)

• Introduction to SEO
• How Search Engine works
• Understanding Keywords
• Tools for SEO
• Understanding Google Panda, Penguin and EMD Update
• Understanding ON & OFF page Optimization and the process involved
• Preparing and managing SEO reports

4. Social Media Marketing & Social Media Optimization (SMO)

• Marketing through Social Media
• Scope of Social Media
• Effective Social Media Strategy
• Terminology of Social Media Marketing
• Viral Marketing
• Paid Marketing
• Marketing through Top Social Media Sides like Facebook, Twitter, LinkedIn etc.

5. E- mail Marketing

• Benefits of E-mail marketing
• Types of E-mail marketing
• Sending Bulk Emails
• Content Writing for E-mails
• Setting up Lists
• Tricks to land in Primary Mail box rather than Spam or Promotions

6. Mobile Marketing

• Fundamentals of Mobile Marketing
• Mobile Marketing on various Operating Systems
• Marketing on apps
• SMS Marketing
• MMS
• Creating Mobile Websites

7. E-Commerce Marketing

• Basics of E-Commerce Marketing
• Scope of E-Commerce
• Link between Affiliate and E-Commerce marketing
• Marketing Strategies of top E-commerce websites

8. Affiliate Marketing

• What is Affiliate marketing?
• How to become an Affiliate marketer?
• Scope of Affiliate marketing
• Various Platforms of Affiliate Marketing.
• How to make money sitting at home using Affiliate marketing

9. Earn as a Freelancer

• How to Grab Freelancing Projects?
• Freelancing as a part time job
• Benefits of becoming a Freelancer
• Scope of Freelancing in India, Get Paid in Dollars
• Earn from Facebook
• Earn from Adsense & Blogging

10. Google Analytics

• Introduction to Google Analytics
• Explanation of Process in brief
• Understanding the insights
• Filters, Tagging & segments
• What are funnels?
• Monitoring Traffic
• Use Google Analytics for websites

11. Google AdSense

• What is AdSense?
• Get approval for AdSense
• Placing ads
• Make money with AdSense

12. Google AdWords - PPC (Pay Per Click

• Google AdWords Overview
• Setting up Google AdWords account
• Keyword Research
• Bidding Strategies
• Competitor Studies
• Creating ads
• Creating ad-extensions & Display ads
• Tracking Conversion ratio

13. WordPress & Blogging

• Brief Explanation of Blogging
• Difference between a Blog & a Website
• How to make money from Blogging
• How to use WordPress
• Making websites from WordPress
• Creating FREE Blogs

14. Lead Generation

• Importance of Leads
• Purpose behind Lead Generation
• Converting leads into Sales
• Creating Lead nurturing strategy
• Understanding lead funnel

15. Online Reputation Management

• Introduction to Online Reputation
• Importance of Online Reputation
• How to make a positive Brand image
• How to deal with negative publicity online
• Tracing & Monitoring Online Reputation

16. Live Projects & Case Studies

• Execution Strategy
• Various Case Studies
• Work on Live Projects
• Group Discussions & Queries

• Complete Theory & Practical Training with unlimited Practice Time.
• 24 Hrs Internet facility at no extra Charge

---

Contact us for Admission:

Gateway Institute
C-595, Opp. PVR Cinema, Vikas Puri, New Delhi-18
M: (+91) - 9811 6789 13 , 9811 599 499
Ph: 011-45717722, 011- 64673344
Email: gateway_313@yahoo.co.in

Click here to send query for admission dates and fees details.

Note: This is a copyright material. Please do not copy the contents of this website. If any contents found to be copied, strict legal and financial actions will be taken.